Leon Gall works for an Internet consulting firm call Webmeisters. On their website, they offer a number of downloadable files containing information about their services and samples of their work. In order to download a file from this website, potential customers are required to fill out a form containing some basic information about themselves and their organization.
This information is sent automatically to Leon who periodically follows up with eMerge campaigns built around the information from these forms.
Download Follow-up uses the information entered by each potential customer together with other information based on what they entered. For instance, if they downloaded the fun pack, Leon has decided to address them by first name.
In this campaign, the variable named «salutation» is an example of how to use a variable within a variable. This not only allows the salutation to be customized for each recipient, but it also allows each salutation to take a completely different format.
